HIGHLIGHTS
- who: Loss-Averse Consumers and collaborators from the College of Business, Shanghai University of Finance and Economics, Shanghai, China have published the research: Dual-Channel Supply Chain Coordination with Loss-Averse Consumers, in the Journal: Discrete Dynamics in Nature and Society of 15/Nov/2022
- what: By relaxing the standard assumption that consumers are rational, the model proposed in this article yields new economic insights into the competitive efect and anticompetitive efects of vertical restraints. The model step is shown in Figures 1 and 2.
- how: Based on the prospect theory this article . . .
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