Dynamic carbon reduction and marketing strategies with consumers’ environmental awareness undercap-and-trade regulation

HIGHLIGHTS

• who: Weihao Wang et al. from the School of Business, Qingdao University, Qingdao, China have published the article: Dynamic Carbon Reduction and Marketing Strategies with Consumers’ Environmental Awareness underCap-and-Trade Regulation, in the Journal: Sustainability 2022, 10052 of /2022/
• what: This research discusses the optimal profits and decisions of the supply chain members in centralized, decentralized, and cost-sharing scenarios, based on which the authors further coordinate the supply chain with a differential game. The former finding is consistent with previous research and the later is reasonable from a practical perspective.
• how . . .
  

   

  

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