E-commerce and the transformation of offline retail in china: based on the perspective of sales model transformation

HIGHLIGHTS

• What: This paper aims to study how traditional offline retail can quickly adapt to the overall development trend of e-commerce while gaining a firm foothold in the consumer market Through data_analysis of wholesale, retail ending commodity inventory, comparison of online and offline purchase channels, and SWOT analysis of traditional offline retail, it can be concluded that the digital transformation of e-commerce is the only way for conventional offline retail.
• Who: Transformation, and Wenmiao, Zou from the Guangxi University of Finance and Economics, Mingxiu West Road, Nanning City, Guangxi Province, China have published the . . .
  

   

  

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