Economic benefits and impact of youtube in the context of digital economy

HIGHLIGHTS

• What: The proliferation of the Internet and the concomitant increase in broadband speeds have rendered video one of the principal avenues for individuals to obtain information and entertainment. the preeminent video-sharing platform has not only transformed the manner in which media is consumed but has also exerted a profound influence on the evolution of the Therefore the paper aims to examine the significance of in the context of business and its influence on the Firstly a detailed analysis of YouTube`s advertisement revenue model reveals its significance as a major advertising platform and the positive of . . .
  

   

  

  If you want to have access to all the content you need to log in!

  Thanks :)

  Username or Email

  Password

  Remember me

  Lost your password?

  If you don't have an account, you can create one here.