HIGHLIGHTS
- who: Location-Based Mobile Marketing Innovations and colleagues from the DepartmentDongguk University, Gyeongju, Republic of Korea have published the article: Editorial Location-Based Mobile Marketing Innovations, in the Journal: Mobile Information Systems of 10/07/2017
- what: The aim of this special issue is to bring together research contributions of unpublished research on the recent development and innovations about location-based mobile marketing (LBMM).
SUMMARY
The aim of location-based marketing via mobile devices is to encourage those activities as well as drive foot traffic, share discounts, and build customer loyalty . . .
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