HIGHLIGHTS
- who: Emilio Placer-Maruri and colleagues from the Universidad Cantabria (Spain) have published the Article: Efectos de la utilización de la Inteligencia Competitiva en Pymes industriales, in the Journal: (JOURNAL)
- what: Originality/value: This work provides a step forward in measuring the effects generated by Competitive Intelligence in SMEs, making it possible to demonstrate that only case studies have been analyzed.
- future: It also incorporates an approach using financial and non-financial variables that can guide future research as well as companies that want to generate their own self-assessment systems.
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