HIGHLIGHTS
- who: Hassan Danial from the Metropolis Nigeria Department of Marketing, University of Maiduguri, Maiduguri, Nigeria have published the research work: Effect of Lower Currency Denomination on Business to Consumers in Era of Cashless Society: A Study of Maiduguri, in the Journal: (JOURNAL)
- what: Similarly, with grand mean of 2.97 the result of this study shows a positive relationship between cashless payments and B2C performance in a cashless society in support of the referenced authors. The result of this study shows that maximum sales revenue (MRS) enhances the financial performances of B2C. While in the . . .
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