HIGHLIGHTS
- What: The study reveals that quality management systems play a significant moderating role in strengthening this relationship. The study also recommends that leadership in private universities prioritize fostering a market-oriented culture by aligning strategic goals with market trends and emphasizing quality management systems to improve strategy implementation.
- Who: My PC from the Jomo Kenyatta University of Agriculture and have published the paper: Effect of Market Culture on the Implementation of Corporate Strategy in Private Chartered Universities in Kenya, in the Journal: (JOURNAL)
- How: The results indicated that most respondents 94(48.5 . . .

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