Effect of restaurant consumers’ anticipated emotions on perceived value and behavioral intention in the covid-19 context

HIGHLIGHTS

• who: ufeffYanmeiufeff ufeffJiangufeff and ufeffAntonio K. W.ufeff ufeffLauufeff from the Southwestern University of Finance and Economics, China have published the paper: Effect of restaurant consumersu2019 anticipated emotions on perceived value and behavioral intention in the COVID-19 context, in the Journal: (JOURNAL) of October/23,/2022
• what: The study has the following objectives: investigate the distinctive effects of positive and negative anticipated emotions on dining-out intention through three perceived hedonic, utilitarian, and social values; examine the relative importance of the three perceived values on behavioral intention; and_(3) explore the moderating effects of . . .
  

   

  

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