Effects of advertising and r&d on spillovers from a rival’s bankruptcy

HIGHLIGHTS

• who: Niket Jindal from the Kelley School of Business, Indiana University, , th St [, ]. Bloomington, IN, USA have published the paper: Effects of advertising and R&D on spillovers from a rivalu2019s bankruptcy, in the Journal: (JOURNAL) of 80,/07/1981
• what: The authors show that in contrast to their generally positive hinges on the industry`s growth and concentration. While these investment decisions are within their control, the authors show that the returns to advertising and R and amp;D are affected by two factors that are not within their control - a rival`s bankruptcy . . .
  

   

  

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