Effects of message framing and information source on consumers’ attitudes toward an amino acid-based alternative meat curing system

HIGHLIGHTS

• who: Amber Vonona Chambers and colleagues from the Department of Agricultural Leadership, Education and Communications, Texas AandM University, College Station, TX, USA have published the article: Effects of Message Framing and Information Source on Consumersu2019 Attitudes toward an Amino Acid-Based Alternative Meat Curing System, in the Journal: Foods 2023, 12, 1535. of /2023/
• what: Because most consumers are not familiar with the AAACS, the study described herein investigated the experimental effect of two peripheral cues-message frame and information source-on a combined set of dependent variables including information recall, trust, source expertise, source . . .
  

   

  

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