HIGHLIGHTS
- who: Suk Ha Grace Chan from the Faculty of International Tourism and Management, City University of Macau, Macau, China have published the article: Effects of Psychological Benefits of Greenness on Airlines` Customer Experiential Satisfaction, Service Fairness, Alternative Attractiveness, and Switching Intention, in the Journal: (JOURNAL)
- what: This study aims to fill the aforementioned research gaps and is expected to achieve the following objectives: strategies. From the theoretical approach, the study proposes a unique construct, which includes psychological benefits affecting airlines` green image, airlines` green image affecting green experiential satisfaction and airline switching behavior. Based on . . .
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