HIGHLIGHTS
- Who: Communication and colleagues from the Department of Digital Technology, Guangzhou Polytechnic University, Guangzhou, China have published the paper: Original Paper, in the Journal: (JOURNAL)
SUMMARY
Advertisers have transformed from conventional media to social media advertising, and social media has become a channel for brand communication, building the connection with target consumers and corporate advertisers. For marketing purposes, companies create specific messages or content on social media and generate discussion online to attract the attention of consumers, also encourage them to disseminate this marketing content through their social networks. For advertisers, advertising on . . .
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