HIGHLIGHTS
- who: Huimin Wang from the University of Missouri, United States have published the research: Effects of social media tourism information quality on destination travel intention: Mediation effect of self-congruity and trust, in the Journal: (JOURNAL)
- what: To compensate for the deficiency, this study proposes an integrated rational and emotional decision path to explain how tourism information on social media affects consumers` travel intention, focusing on explaining the psychological mechanism behind consumers` emotional decision path. The authors evaluate discriminant validity using the square root of AVE. This study examined the mediating effect size using the . . .
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