Effects of stores` environmental components on chinese consumers` emotions and intentions to purchase luxury brands: integrating partial least squares-structural equation modeling and fuzzy-set qualitative comparative analysis approaches

HIGHLIGHTS

• who: Hongyan Wu from the Open of Catalonia, Spain have published the research: Effects of Stores` Environmental Components on Chinese Consumers` Emotions and Intentions to Purchase Luxury Brands: Integrating Partial Least Squares-Structural Equation Modeling and Fuzzy-Set Qualitative Comparative Analysis Approaches, in the Journal: (JOURNAL)
• what: The authors propose that environmental stimuli (e_g, lighting, cleanliness, scent, design, layout, music, and employee interaction) could influence Chinese consumers` emotions and spur their intentions to purchase from luxury brand stores. Against this backdrop, this study seeks to address the managerial and practical utility of Chinese consumers` luxury . . .
  

   

  

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