HIGHLIGHTS
- who: Tohir Zuhdi from the Utara Medan, Indonesia have published the research work: el-Jizya: Jurnal Ekonomi Islam Volume 10, Nomor 2, Juli-Desember 2022: 123-141 10.24090/ej.v10i2.6883, in the Journal: (JOURNAL)
- what: This study examined the effect of Islamic principles such as labels on a product and competitive prices on consumer choice through the level of consumer satisfaction when using the product.
- how: The population used in this study are all consumers who have used the hotel services products of Hotel Syariah Grand Jamee Medan.
SUMMARY . . .
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