HIGHLIGHTS
- What: This research has implications for how African-affiliated researchers can enhance their contributions to global service research as well as how scholars worldwide can conduct service research within the African context. The aim of this study is to assess the current state of service research in Africa, with the goal of identifying key areas for improvement. These foundational perspectives of service each have their characteristic properties; however, in this article, the differences and similarities are not emphasized, rather, research that developed in the 2000s and beyond is labeled service research, whereas classic research in service journals . . .
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