Email campaign evaluation based on user and mail server response

HIGHLIGHTS

  • who: Marcin Szpyrka and colleagues from the Department of Applied Computer Science, Faculty of Electrical Engineering, Automatics, Computer Science and Biomedical Engineering, AGH University of Science and Technology, alMickiewicza, Krakow, Poland have published the research: Email Campaign Evaluation Based on User and Mail Server Response, in the Journal: (JOURNAL)
  • what: The paper describes a method that uses real-time tracking of key campaign metrics such as the opens count clicks count hard bounces count etc. to identify campaigns that should be stopped because they can be classified as spam or phishing. The aim of the . . .

     

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