HIGHLIGHTS
- who: asus from the (UNIVERSITY) have published the paper: Emerging Science Journal, in the Journal: (JOURNAL)
- what: This research provides important theoretical and managerial implications for the ethical aspects of AI in marketing by highlighting the ethical and moral questions surrounding AI`s acceptance. Quantitative research was conducted to evaluate the previously stated hypotheses to examine consumers` perceptions of AI and its effects on them. This approach evaluates causal relationships by integrating statistical data with qualitative causal hypotheses . The study showed that AI can indeed help consumers do their daily tasks and that, at some . . .
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