HIGHLIGHTS
- who: asus from the [35] Ren, L(2021). How live stream shopping influences brand loyalty on Taobao Live: A perspective of parasocial interaction: the effects of affective commitment, real-time interactivity, visual complexity, live streamer type. Master Thesis, University of Twente, Enschede, Netherlands. [36] Riley, M. W [, ]. Hovland, C. I., Janis, I. L., and Kelley, H. H. (1954). Communication and Persuasion: Psychological Studies of Opinion Change. American Sociological Review, (3), . doi:10.2307/2087772. [37] Senecal, S., and Nantel, J. (2004). The influence of online product recommendations on consumers` online choices. Journal of Retailing, (2), . doi:10 . . .
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