HIGHLIGHTS
- who: Given-Name Surname from the University have published the paper: Emotional Bonds with Technology: The Impact of Customer Readiness on Upgrade Intention, Brand Loyalty, and Affective Commitment through Mediation Impact of Customer Value, in the Journal: (JOURNAL)
- what: This study examines customer readiness as a key construct that directly impacts customers' value and indirectly influences customers' post-adoption behavior such as their upgrade intention toward smart products, loyalty intention toward the brands they are currently using, and affective commitment toward their current service providers. This study examines the mediation effect of perceived functional value . . .
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