HIGHLIGHTS
- who: Mary Sanford from the The University of Queensland, Australia have published the article: Emotional framing in online environmental activism: Pairing a Twitter study with an offline experiment, in the Journal: (JOURNAL)
- what: None of this work has focused on emotional framing in environmental communication disseminated on social media platforms, nor on the messaging of activists operating on them to harness their potential for awareness building, persuasion, and mobilization. This work seeks to contribute to this research area with two studies. The authors investigate whether different emotional framing in the posts of environmental activists on . . .
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