Emotional valence from facial expression as an experience audit tool: an empirical study in the context of opera performance

HIGHLIGHTS

• who: Silvia Ceccacci and colleagues from the Department of Education, Cultural Heritage and Tourism, Universitu00e0 degli Studi di Macerata, Ple Luigi Bertelli, Macerata, Italy have published the article: Emotional Valence from Facial Expression as an Experience Audit Tool: An Empirical Study in the Context of Opera Performance, in the Journal: Sensors 2023, 2688 of /2023/
• what: This approach has been strongly supported by the assumption that customers` emotions are strong mediators of overall customer satisfaction and future behavioral intention, i.e., intention to repurchase or to return .
• how: The study was carried out . . .
  

   

  

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