HIGHLIGHTS
- who: . et al. from the University of North Carolina at Chapel Hill, United States have published the article: Engagement marketing for social good: Application to the Research Program, in the Journal: (JOURNAL)
- what: To help achieve this goal the authors present a model of engagement marketing for social good as a framework for supporting community members` engagement in biomedical research. The model the authors propose provides an initial step for how researchers can frame problems and work with community members using an engagement-focused lens. The authors propose that engagement marketing for social good must . . .
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