Enhancing customer-based brand equity through csr in the hospitality sector

HIGHLIGHTS

• who: martinezrp from the University of Cantabria have published the Article: Enhancing customer-based brand equity through CSR in the hospitality sector, in the Journal: (JOURNAL)
• what: To fill this gap this study attempts to answer the following research question: Do CSR in hospitality companies influence customer-based brand equity (CBBE) development? This research discusses finding and managerial implications and points out possible lines for future research. Based on the previous ideas, this study proposes a research framework for the formation of CBBE derived from CSR aspects. This research shows that guests´ CSR perceptions can . . .
  

   

  

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