HIGHLIGHTS
- who: Goodwood Publishing from the Faculty of and Hotels, Suez Canal University, Ismailia, Egypt1, , have published the paper: Enhancing the competitive advantage for tourist souvenirs in Egypt: a marketing approach, in the Journal: (JOURNAL) of 25/03/2021
- what: The aim of this research is to study the relationship between - in its various dimensions (innovation in product innovation in price innovation in promotion innovation in distribution) - and enhancing the advantage of in Egypt.
- how: The raw data were analyzed using Statistical Package for Social Sciences (SPSS) software.
- future: Studies should be . . .
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