HIGHLIGHTS
- who: Etikonomi and colleagues from the Telkom University, Bandung, Indonesia have published the research: Entrepreneurial Marketing Impact Score on MSME Performances Through Its Dimension, in the Journal: (JOURNAL)
- what: Based on the previous explanation, this research aimed to explore the influence of entrepreneurial marketing dimensions on the performance of MSMEs so the outcomes can be used as insight for further study in a similar sector and also as a reference for MSME actors in Bengkulu City to continue developing their culinary MSMEs. Meanwhile, the calculation of the relative contribution is proposed to show the information . . .
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