HIGHLIGHTS
- What: The analysis reveals that aligning practices with a company`s core identity and purpose enhances brand equity builds consumer trust and provides a competitive edge. By conducting a comprehensive examination of case studies and secondary sources, this investigation seeks to emphasize the significance of environmental, social, and governance (ESG) factors in developing a brand that connects with contemporary consumers who prioritize ethical considerations. The article presents a proposed solution that advocates for a branding approach that prioritizes authenticity, highlighting a brand`s genuine commitment to sustainability and ethical activities.
- Who: ESG and collaborators from . . .
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