Estimating individual preferences in the

HIGHLIGHTS

• who: Music CD, Market and Sotaro, KATSUMATA from the Graduate School of Economics, the University of Tokyo have published the research work: Estimating Individual Preferences in the, in the Journal: (JOURNAL)
• what: This research proposes a model to analyze individual customer preferences using purchase records such as Point-of-Sales (POS) data. Individual parameters of the model, a Bayesian the authors must consider the complexity of customer estimation through the use of a Markov chain Monte preferences as customers never purchase music CDs Carlo (MCMC) method can be utilized to obtain that do not interest . . .
  

   

  

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