Evaluating the digital transformation of lottery operation: a case study on the e-lotto applications impact on the philippine charity sweepstakes office in metro manila

HIGHLIGHTS

• What: While traditional sales have long been a primary revenue source for PCSO the advent of provides a new convenient avenue for This research aims to evaluate the impact of on the sales performance of the Philippine Sweepstakes Office (PCSO) within the National Capital Region (NCR). This study determines whether serves as a complementary or competing channel for traditional ticket sales and explores the implications of this shift on PCSO`s overall sales strategy. This study examines the impact of E-Lotto on PCSO`s operations and how it aligns with global trends in digital transformation in . . .
  

   

  

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