HIGHLIGHTS
SUMMARY
In the era of rapid development of 5G technology, cloud computing, and big data, the learning scenario of the online knowledge community is becoming a major measure for companies to attract and retain customers, opening up a new model of a learning experience for users with the support of new technologies (Kaur et_al, 2020; Zhao et_al, 2021). The innovation of information technology has greatly driven the development of the experience economy, and companies and brands are trying to deepen members` identification with the brand by providing various experiences for online knowledge community members, and . . .
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