Evaluating the impact of experience value promotes user voice toward social media: value co-creation perspective

HIGHLIGHTS

• who: Wanying Zhu and Zhounan Huangfu from the Amikom University Purwokerto, Indonesia have published the Article: Evaluating the impact of experience value promotes user voice toward social media: Value co-creation perspective, in the Journal: (JOURNAL) of December/23,/2021
• what: Based on existing relevant studies, this study examines the potential intermediate mechanisms through which experience value affects customer voice from the perspective of value co-creation theory and provides relevant empirical research support (Kim and Choi, 2019; Namisango et_al, 2021b). As the initiator of value co-creation, the main goal of the user's . . .
  

   

  

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