Evaluation of an influencer campaign on social media targeting young e-scooter users

HIGHLIGHTS

• who: Influencer Campaign on Social and colleagues from the Institut have published the Article: Evaluation of an Influencer Campaign on Social Media Targeting Young E-scooter Users, in the Journal: (JOURNAL) of January/24,/2023
• what: Findings This study evaluates the effect of an influencer campaign on e-scooter risk behavior among adolescent e-scooter users in Norway. The analysis shows no statistical differences in self-reported risk behaviors (dual riding, riding under the influence and mobile phone use) among respondents who had seen one of the campaign films, compared to respondents who had not . . .
  

   

  

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