HIGHLIGHTS
SUMMARY
The third section is proposed as a bridge between Media Ecology and Media Evolution; and therefore this section describes the media ecologist researchers who oriented their studies and reflections towards media change. The fourth section enters fully into Media Evolution, an under-construction "theoretical conversation" (Scolari, 2008; 2009) that aims to connect concepts, ideas, texts, and authors who, it could be said, are or have been ‘media evolutionists` without knowing it. It prevents the authors from looking for a rational ex post explanation of media evolution (…) Both evolutions have produced a great diversity of . . .
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