Examining the impact of entrepreneurial orientation, self-efficacy, and perceived business performance on managers’ attitudes towards ai and its adoption in hospitality smes

HIGHLIGHTS

• What: This study explores how key entrepreneurial traits-Entrepreneurial Orientation (EO) Entrepreneurial Self-Efficacy (ESE) and Perceived Business (PBP)-influence toward adopting AI in small- and medium-sized enterprises (SMEs). Given the potential for new technologies to enhance SME performance, this study aims to address this gap by examining how key entrepreneurial traits, along with PBP (as independent variables), influence managers` attitudes toward AI and their intention to incorporate it (both as dependent variables) into operational processes within hospitality SMEs. The core constructs of TAM align closely with the goals of the study . Since recent research indicates . . .
  

   

  

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