Examining the market impact of social media key opinion leaders on investor sentiment and financial market

HIGHLIGHTS

• What: This study examines how KOLs platforms like Twitter shape and impact stock performance. By examining both the short-term fluctuations and the long-term market trends influenced by KOL commentary, this research seeks to provide a comprehensive understanding of how opinions shared by influential figures can lead to volatility, price movements, and changes in trading volume. This study examines the growing influence of social media key opinion leaders (KOLs) on investor sentiment and stock market dynamics, focusing on how their opinions can shape market behavior. Through the analysis of investor sentiment formation and its measurement, the . . .
  

   

  

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