HIGHLIGHTS
- who: Ke Wang et al. from the School of Management, Shanghai University, Shanghai, China have published the paper: Execution of Omni-Channel Retailing Based on a Practical Order Fulfillment Policy, in the Journal: (JOURNAL)
- what: Specifically, the authors develop a policy, which one could also call an algorithm, to choose which channel to satisfy the new online order, aiming to grasp lower cost and higher customer satisfaction, given delivery time commitments. Third, considering the lack of availability of stock due to time delivery commitments, the authors provide another OFP that satisfies demand but pursues shorter . . .
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