HIGHLIGHTS
- who: Jo and collaborators from the Faculty have published the research work: Expert evaluation of co-created snack ideas by children in two settings: Creative focus group and online platform, in the Journal: (JOURNAL)
SUMMARY
Consumer co-creation has gained popularity in innovation processes aiming to bring consumers closer to producers and service providers. In the light of current societal issues related to food behavior (obesity, non-communicable diseases), co-creation presents a way to reach consumer groups who are traditionally not convinced by healthiness alone, such as children. It remains debated if . . .
If you want to have access to all the content you need to log in!
Thanks :)
If you don't have an account, you can create one here.