HIGHLIGHTS
- who: Ioannis Ntoumanis from the of Castilla La Mancha, Spain have published the research work: “Expert persuasion” can decrease willingness to pay for sugar-containing food, in the Journal: (JOURNAL)
- what: In the current study, the narrator was introduced to the experimental participants as a dietary specialist, to make the healthy eating call maximally persuasive. The authors examined the potential moderating role of participants' need for cognition (NFC) and health knowledge in the effect of narratives on food choices. Participants were told that the goal of the experiment was to study food preferences. The aim . . .
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