Explore shein`s brand image and develop brand communication strategies from the perspective of brand communication – based on the data on youtube

HIGHLIGHTS

• What: The findings in this work provide insight into Fast Fashion an emergent e-commerce business model and evaluate the detriments of existing e-commerce platforms to accommodate this business model.
• Who: SHEIN and collaborators from the Journalism and, Beijing International Studies University, Beijing, China have published the Article: Explore SHEIN`s Brand Image and Develop Brand Communication Strategies from the Perspective of Brand Communication, in the : Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
• How: The research is based on qualitative data from YouTube specifically the comments posted . . .
  

   

  

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