HIGHLIGHTS
- What: According to the study, Xiaohongshu is convenient for comparison and selection of the best products for consumption, and can buy products that are more suitable for themselves based on reasonable analysis of their own actual situation . From the perspective of the platform, some characteristics of Xiaohongshu can be seen to meet the needs of users, thus laying the foundation for the analysis of users` motivation.
- Who: "Grass-planting"marketing et al. from the Fashion and Design College, Donghua University, Shanghai, China have published the paper: Explore the Reasons for the Success of the "Grass . . .
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