HIGHLIGHTS
- who: David M Brown et al. from the Northumbria University, upon Tyne, ST, UK have published the research: Exploring multi-stakeholder value co-creation as an entrepreneurial approach to survival and sustainability: The case of Pennine Pubs, in the Journal: (JOURNAL)
- what: As Bob explains, Locals seem to like the vibrancy and bustle of the pubs , whereas visitors tend to find them relaxing and quiet so, by being somewhere in the middle, the authors provide something of value to both customer types.
SUMMARY
It has only recently been acknowledged that effective . . .
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