HIGHLIGHTS
- What: The analysis of SHEIN`s digital marketing strategies through the 4P model reveals on SHEIN`s effective navigation of the cross-border e-commerce landscape.
- Who: Shuhan Zhang from the College of General Studies, Boston University, Boston, United States have published the Article: Exploring the Digital Marketing Ecosystem: A Case Study of SHEIN`s Innovative Strategies, in the : Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
SUMMARY
SHEIN focuses on marketing, especially promotion, and establishes popularity and loyalty among Generation Z. This paper is organized as . . .
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