Exploring the relationships among brand experience, perceived product quality, hedonic value, utilitarian value, and brand loyalty in unmanned coffee shops during the covid-19 pandemic

HIGHLIGHTS

• who: Jun-Ho Bae and Hyeon-Mo Jeon from the Department of Hotel and Tourism Administration, Halla University, Wonju , have published the research work: Exploring the Relationships among Brand Experience, Perceived Product Quality, Hedonic Value, Utilitarian Value, and Brand Loyalty in Unmanned Coffee Shops during the COVID-19 Pandemic, in the Journal: Sustainability 2022, 14, 11713. of 14/05/2022
• what: This study proposes the perceived product quality as a positive antecedent to hedonic and utilitarian value and brand loyalty among UCS consumers alongside the four sub-factors 3 of 16 of brand experience proposed . . .
  

   

  

  If you want to have access to all the content you need to log in!

  Thanks :)

  Username or Email

  Password

  Remember me

  Lost your password?

  If you don't have an account, you can create one here.