HIGHLIGHTS
- who: CITATIONS et al. from the University of Nottingham have published the research work: Exploring the Role of Discourse in Marketing and Consumer Research, in the Journal: (JOURNAL)
- what: The authors provide a critical review of the development of discourse and text based studies in marketing and consumer research and show how this has shaped framed and limited the application and utilization of discourse analysis in particular ways. This approach is focused primarily on interactional functions at the micro-linguistic level of discourse (in a text/speech) are less interesting in the broader question, Why . . .
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