HIGHLIGHTS
- What: The findings of the study showed that there is a significant relationship between price after-sales service features and social factors with smart phone consumer buying behavior. The research discusses the strategies and techniques used to gather data for the study, including data collection methods, sampling design, research instrument, origin and measure of the construct, and scale measurement using Cronbach`s Alpha reliability test.
- Who: Hassan Danial from the , , , Faculty of Business, UNITAR International University, Malaysia have published the research work: Factor Affecting Consumer Buying Behavior of Smart Phones in Petaling Jaya, in the . . .
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