HIGHLIGHTS
- who: Wanglin Ma from the Department of Global Value Chains and Trade, Faculty of Agribusiness and Commerce, Lincoln, Wuhan, China have published the research work: Factors affecting online shopping frequency: lessons from New Zealand, in the Journal: (JOURNAL) of March/21,/2020
- what: Because the authors focus on online shopping frequency rather than dichotomous online purchasing decisions of consumers, a Poisson regression model is utilized. Next, the authors determine how these perceptions affect consumers` online shopping frequency. Unlike previous research that finds a positive link between income and online shopping (see, for example, Zhou et_al . . .
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