Fanbois and fanbots: tesla’s entrepreneurial narratives and corporate computational propaganda on social media

HIGHLIGHTS

  • who: David A. Kirsch and Mohsen A. Chowdhury from the HSmith School of Business, Van Munching Hall University of Maryland, College Park, MD, USA have published the article: Fanbois and Fanbots: Teslau2019s Entrepreneurial Narratives and Corporate Computational Propaganda on Social Media, in the Journal: (JOURNAL)
  • what: Although the authors are unable to directly observe the source or stated purpose of these accounts based upon the timing of Fanbot creation and other indirect indicators the authors infer that these accounts and the media activity they generated were intended to influence perception of Tesla. Interpretation of Fanbots . . .

     

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