HIGHLIGHTS
- who: Chen Lou from the Wee Wee School of Communication and Information, Nanyang Technological University, Singapore, Singapore, Wee University of San Diego, United States have published the research: Fancying the New Rich and Famous? Explicating the Roles of Influencer Content, Credibility, and Parental Mediation in Adolescents` Parasocial Relationship, Materialism, and Purchase Intentions, in the Journal: (JOURNAL)
- what: Using these studies as a backdrop, this study seeks to propose a comprehensive conceptual model that explicates the appeal of influencers among adolescents. The authors elaborate on the literatures of influencer content value, influencer credibility, parental mediation, and . . .
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