HIGHLIGHTS
- What: The Senior Scout study focused on 50+ consumers pointing out four types: the "Trend-Oriented," the "Individuals," the "Preservers," and the "Practical" (Reidl, 2007). It was also found in the study that consumers shop for the purpose of having some sort of recreation and also for exercise. As a result and since there is minimal research regarding aging consumers in India, this research provides valuable practical implications that may assist food retailers in India to establish better in-store and marketing strategies.
- Who: Vimal Chandra Verma and collaborators from the aging consumers, consumer characteristics . . .
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